Google DFP

advanced tools for publishers

New York,NY. 2008-2010

The new DoubleClick for Publishers (DFP) from Google combines intuitive design, sophisticated algorithms, unprecedented insight, and greater platform openness to bring a new level of intelligence and usability to ad serving.

The upgraded DFP includes a wide variety of features that will help publishers to get the most value out of their online content:
A new interface that has been completely redesigned to save time and reduce errors.
Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
Sophisticated algorithms that automatically improve ad performance and delivery.
A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
Integration with the new DoubleClick Ad Exchange's "dynamic allocation" feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks. Dynamic allocation is described in this document [PDF].