6.kitbox
service design
Milan, Italy. December 2006
Kitbox is a new service that lets you build, personalize and share your kitchen. Kitbox is a rental service that is focused “on the go” market. For people that change or move from one place to another, people that live in transitional states (e.g. students in a foreign countries, singles, singles that become couples, etc). The service is supported by the shape of the kitchen itself it’s constituted by a series of modular boxes building a living space that enables you actions related to the kitchen such as cooking, social behaviors, eating, among others.
Brief
Built in are by definition all the "white" appliances designed, produced and sold to be integrated in the kitchen furniture system. Two essential dimensions we have to think about when designing these products are the aesthetics and the experience. For built-in appliances, aesthethics and experience are deeply connected to each other and interdependent. The key to a successful project will be a integrated and consistent approach to both of these two dimensions.
System
Kitbox is a new approach to the existing idea of the kitchen. The system provides a kitchen that you don’t adapt to but it adapts to you. The kitchen is redefined as a series of modular, integrated units that resemble the actual kitchen. The system is target to specific niches but it can be expanded and used by everyone. The system can open new business opportunities with strategic partners



