3.smart badge
redesigning fashion tradeshows
Florence, Italy. June 2007
Smart badge is a concept/prototype that helps improve the fashion shows experiences. Its an information management system that uses an RFID custom made leather badge to tag physical spaces inside a trade show. The information is saved in an online space that servers as an information management website.
Brief
How can fashion trade shows be redesigned? Concepts for communication, information, business, space and orientation for the Pitti Uomo Fashion trade show in Florence, Italy
Definition
The Experience Room (virtual handshake) was a prototypical environment representing a possible future of Pitti Uomo fairs:Trade show guests will interact with new, stylish leather badges to physically tag their preferred exhibitors.Relevant personalized information may be displayed on an on-site interactive table or may be remotely accessed online to facilitate buyer-seller connections and business.
 "Virtual handshake - agreement of a buyer and a seller")
 "Close-up of touchscreen UI")
 "Personalized laser-engraved leather badges")
 "Buyers using the experience room")
 "Close-up of touchscreen UI")
 "Unlocking the onsite touchscreen with a smart badge")
 "Buyer tagging")
