13.hacienda de ovando

web design and corporate identity

Puebla, Mexico. 2008

Hacienda San Pedro de Ovando is an old Mexican Hacienda located in the central part of Mexico. Dating from the XVIII century, the client just renovated it seeking a new kind of business converting the Hacienda into a mixture of boutique hotel and eco-tourism.

Requirements
The client was looking for a very classical branding, pushing the idea of eco-tourism and renovated facilities at the same time.

Results
The deliverables were a corporate identity guidebook including the detail execution of several communications as well as a precise way of the logo, typography and color usage.

The color palette is mainly of green and warm colors combined with a serif font to bring the classical look and feel. The logo, is a combination of an antique O with a ligature.

The website was made in HTML, CSS and flash.