12.style.it

web redesign

Turin, August 2007

A web redesign for the one of Conde Nast companies in Italy. Style.it is based on the design of Style.com. This project was done in Experientia.

Requirements
The client was looking for the proper way of merging 3 of their biggest magazine websites: Vogue, Vanity Fair and Glamour under one common visual language.
The final look and feel is a fresh modern website that can easily be tweaked to be either upscale or mainstream. Big images and clever advertising made the site into a very bold and consistent communication medium.

Technology
The client was very interested in exploring new ideas of promoting community building and social networking. Special attention was dedicated to the blog and forums section. The site was build using a CMS, HTML, CSS and flash.

by: Alexander Wiethoff and Hector Ouilhet